![]() Reviews are an increasingly important part of the purchase journey for online consumers. Improve rankings for ‘product name’ + review This is important as it makes pages more useful to customers, and also increases the chance of ranking highly in the SERPs. When many ecommerce sites just use the same standard manufacturer descriptions and product specifications, user-generated content can differentiate a product page in the search results. Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract more content. These include: Fresh, unique content for search engines Improving conversions and improving customer experience should be the main purpose of user reviews, but let’s not forget the considerable SEO benefits. According to Reevoo, reviews produce an average 18% uplift in sales.Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO.(Bazaarvoice, Conversation Index, Q2 2011). ![]() Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with UGC.63% of customers are more likely to make a purchase from a site which has user reviews.According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.Stats reveal that 47% of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions. They can eliminate any doubts potential customers may have about a product, or can help product selection. Quite simply, user reviews increase conversions. There have been so many positive recommendations of the value of reviews for ecommerce, that the case doesn’t really need to be made anymore, though I’ll make it again anyway. Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages…Įcommerce: Best Practice Guide (subscribers only) Why you need customer reviews User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
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